The CRM Best Practice Award 2011 goes to Bosch Power Tools
Cologne, 19 October 2011 – Bosch Power Tools, Bosch's professional electronic tools division, is this year's winner of the CRM Best Practice Award in the category “Sonderpreis Social CRM Pioneer”. The prize is awarded annually during the CRM Expo to successful customer relationship management projects. Bosch Power Tools won the CRM Best Practice Award for its exemplary communication programme through its Facebook fanpage, which has over 8.500 fans.
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osch Power Tools uses social media customer relations management tool Social Insight Connect, designed by Globalpark, part of the QuestBack group - Europe's largest provider of Enterprise Feedback Management and social CRM.
Using Social Insight Connect, Bosch Power Tools can invite its fans into a protected brand community within Facebook to provide consumers with the opportunity to share their views, experiences and opinions about product development and the brand in a safe environment. Fans can even make recommendations for product developments or campaigns, providing Bosch Power Tools with the opportunity to gain consumer insight and build relationships with their end users.
The CRM Best Practice Award highlights excellence in customer relationship management, with a particular focus on the positive impact it has on the organisation itself. Practical relevance and the transparency of complex projects, as well as the contribution CRM has on the company’s overall direction and customer-oriented processes also play an important role.
The CRM Best Practice Award is presented by the Acquisa specialist magazine and ASFC Gmbh, the CRM Expo organiser. The seven-man jury consisted of Sales and CRM expert Prof. Dr. Peter Winkelmann, Landshut Technical College, and Prof. Dr. Marco Schmäh, who lectures in B2B marketing and sales at the ESB Reutlingen.
Bosch Power Tools was also recently awarded the "Social CRM Pioneer 2011" by German computer magazine, for its Facebook community and consumer insights gained through the use of Social Insight Connect.
Press contact:
Ken Kasischke
Manager Marketing/Globalpark
+49-2233-7933-822
E-mail: Ken.Kasischke@globalpark.com
About QuestBack
QuestBack Group is Europe's leading Enterprise Feedback Management and one of the world’s Top 5 vendors. QuestBack provides online survey solutions, panel solutions and social CRM solutions - web-based services for relationship development through the collection, analysis, and follow-up of business critical information. QuestBack’s clients achieve better financial performance through increasing the satisfaction and loyalty among their customers and employees. QuestBack was founded in 2000 and has achieved double digit growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in 7 countries and offices in a total of 17 countries, and serves over 5,000 customers across all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.