TANDBERG
TANDBERG is a leading global provider of visual communication products and services with dual headquarters in New York and Norway. The company provides sales, support and value-added services in more than 90 countries worldwide. Please visit www.tandberg.com for more information.
Goal
Find an easy to use and professional method of staying in tune with key stakeholders, including the Company’s extensive customer base, channel partners and own employees.
Result
TANDBERG is a true example of a company that has incorporated the QuestBack solution into their company processes to bring about real change.
Case study
Anna Carless, Marketing Communications Director for EMEA, explains that QuestBack was chosen primarily for its ease of use. In an ingenious way, QuestBack has made something that is often complex, feedback and follow up of stakeholders, into something that is extremely userfriendly. This means that the threshold for carrying out surveys in TANDBERG has become much lower. Constituents, whether they are TANDBERG’s own employees, or their customers, feel that they are being listened to and that real improvements are being made based on the feedback they have given.
”As a global leader in visual communication, working in a fast-paced dynamic environment, it is vital for TANDBERG to be in regular communication with our customer base, channel partners and of course our own employees,” says Anna. ”QuestBack has provided us with the ability to maintain two-way communication with our key stakeholders, using a highly professional, easy to use service. The QuestBack tool has without doubt helped us improve our outbound approach and will continue to do so in the future.”
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