Moore Stephens
Moore Stephens LLP is the tenth largest accounting and consulting firm in London employing over 600 partners and staff. It is part of Moore Stephens International which is regarded as one of the world’s major accounting and consulting associations. See www.moorestephens.co.uk for more information.
Goal
To help build their brand name and gain valuable market insight by creating surveys within their niche markets.
Result
Significant press coverage from the very first survey conducted, helping to position the Company as a forerunner in their industry and branding them as a thought leader.
Case study
Moore Stephens is a large accounting and consulting firm. Industry and service specialisation is at the heart of the practice, with a focus on insurance and financial services, shipping, transport and logistics, property and construction, the public sector, and international private clients and their global corporate interests.
The firm was looking for a web-based survey solution for two main purposes. The first was a desire to carry out surveys in the niche markets in which they were operating in order to help them build their brand name by analyzing and publishing the information they gathered. They also wanted a solution that would help them gauge internal opinion on HR-related issues.
QuestBack was chosen as the service that best met the firm’s needs from the perspective that it was easy to set up, and had excellent data analysis functions that let them analyse and act on the information they had gathered.
Moore Stephens experienced immediate pay-back on their stated goal. As Nick Hilton, Marketing Partner in Moore Stephens says, “Our first industry survey was to survey key players in the shipping industry globally to assess confidence in the industry. We published the results and gained significant media coverage – objective achieved. We are very pleased with our investment and will continue to use QuestBack proactively in the future.”
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