Pre-/Post-Campaign Evaluation

QUESTBACK CUTS THE TIME YOU SPEND ON PRE- AND POST-CAMPAIGN EVALUATIONS TO A MINIMUM

If you plan on spending a big budget running an important campaign, doesn’t it make sense to measure its efficiency? By using QuestBack you can easily conduct pre- and post-campaign evaluations. This will give you valuable feedback on the effectiveness of your campaigns. How can you afford not to find out if you are spending your marketing budget correctly? QuestBack eases the process of data collection as well as protecting the respondents’ anonymity as required. With QuestBack you can also effortlessly compare survey results from campaign to campaign to monitor improvement.

By offering a large number of templates QuestBack allows you to save time and effort in the preparations. Once customized to your needs, you can save the survey or report as your own private template for next time. QuestBack offers extensive choices for reporting and export of data – both ready-to-go summarized reports, raw data, and web report links.

WHAT IS PRE- / POST-CAMPAIGN EVALUATION?

A pre-campaign survey to your target group would provide a pre-campaign reference and would enable comparisons with post campaign results regarding the extent to which the campaign had changed attitudes and behaviours. The pre-campaign feedback gives you a benchmark that you can compare your post-campaign measures to. Comparing the two will give you valuable information on the effect of your campaign.