Customer Satisfaction

QUESTBACK - EFFICIENT AND SECURE MEASUREMENT OF CUSTOMER SATISFACTION

Customer Satisfaction surveys that reveal the level of customer satisfaction (or the lack thereof) have become quite common. For most organizations it is more cost-efficient to retain a customer compared to the cost of acquiring a new customer, and therefore knowing what triggers customer loyalty and disloyalty becomes increasingly important. QuestBack eases the process of data collection as well as protecting the respondents’ anonymity if the customer wishes to withhold their identity. With QuestBack you can effortlessly compare survey results from multiple surveys to monitor improvement.

By offering a large number of templates QuestBack allows you to save time and effort in the preparations. Once customized to your needs, you can save the survey or report as your own private template for next time. QuestBack offers extensive choices for reporting and export of data – both ready-to-go summarized reports, raw data, and web report links.

WHAT IS CUSTOMER SATISFACTION?

Customer Satisfaction, also known as 'temperature check', 'customer measurement' or 'customer survey', help sales and marketing management to measure and understand their customers’, opinions, expectations, and satisfaction. The perceived confidentiality of customer responses to the survey is critical to the success of the measure.